Kapwing is looking for a skilled YouTube video creator to take strategic ownership of our YouTube channel.
The @Kapwing YouTube channel has over 200,000 subscribers and reaches a diverse global audience of creators, from social media teams and students to marketing professionals and businesses. We’re looking to bring on a talented Content Strategist to lead the channel’s next phase of creative direction.
Our mission is to empower modern storytellers through content that is educational, inspiring, and entertaining.
We’re hiring a scrappy, organized, and creative video creator with strong empathy for modern creators, knowledge of social media, and a passion for video storytelling. You’ll plan, produce, and star in videos that teach modern video editing skills, explore trends, and solve real problems for creators. You’ll also experiment with new growth strategies to grow the channel, collaborate with other creators, and report on the business impact of our YouTube content.
This is a full-time role reporting to the Head of Content. The position is based in San Francisco and follows a hybrid schedule of two days in the office and three days remote each week. We are also open to fully remote candidates based in New York.
Salary: $70,000–$100,000 USD
What You’ll Do
- Create and publish 1–3 high-quality full YouTube videos per week (tutorials, news, and edutainment)
- Own the full production process: ideation, scripting, filming, editing, and publishing
- Serve as an on-camera host, representing Kapwing to a global audience
- Optimize videos for growth through titles, thumbnails, SEO, and retention strategies
- Collaborate with the content team and CEO on content strategy, series, and lead creator interviews
- Identify and capitalize on viral trends, formats, and new video storytelling opportunities
- Repurpose content across platforms (TikTok, Instagram, landing pages)
- Become a Kapwing product expert, collaborating with product managers to ensure our product remains best in class
Who You Are
- A creator at heart — you’ve built or contributed to a YouTube channel with a minimum of 1,000 subscribers
- Comfortable and confident on camera
- Skilled in video editing and storytelling
- Deeply familiar with YouTube, TikTok, and Instagram content
- Obsessed with understanding why videos perform well (and why they don’t)
- You regularly watch and analyze top creators and trends
- Highly independent — you can take an idea from concept to publish without oversight
- Strong communicator who can connect with creators, partners, and users
Requirements
- 2+ years of experience creating and editing YouTube content
- Experience appearing on camera in video content
- Strong understanding of YouTube content formats and audience behavior
- Experience writing high-performing titles and designing thumbnails
- Passion for AI tools like ChatGPT, Premiere, and Kapwing
Nice to Have
- Familiarity with YouTube Studio analytics
- Experience working at a tech company
About Kapwing
Kapwing is a collaborative, online content creation platform and AI video editor used by over 10 million creators worldwide. We help teams create better content faster with powerful, accessible tools for video editing, subtitling, resizing, and more.