Explore how the Career Empowerment Center transformed opportunities and outcomes this past year through our 2024–25 Annual Report.

Explore career opportunities in the Marketing industry!

CEC Kicks Off Fall 2025 with Handshake Career Trek

The CSUEB Career Empowerment Center (CEC) kicked off the Fall 2025 semester with its first Career Trek of the semester. A visit to Handshake, the university’s primary career platform and a leading connector between students and employers nationwide. Partnering with …

By Rachel Ticas
Rachel Ticas Experiential Learning Coordinator
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Public Service and Business Career and Internship Fair

Over 450 students seized the chance to meet with 55+ employers who attended the Cal State East Bay Career Empowerment Center’s Public Service and Business Career and Internship on March 13, 2025.  The career fair featured employers like Lawrence Livermore …

By Danielle Islas
Danielle Islas
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Digital Toolkit

LinkedIn Learning

Humor in the Workplace

Taught by Izzy Gesell
Humor can change lives and relationships. In this course, organizational consultant and former standup comedian Izzy Gesell helps us better…

Business Analytics: Marketing Data

Taught by Nichelle Halstrom
How can you turn marketing data into meaningful insights that drive smarter business decisions and long-term success? In this course,…

Brand and Marketing Integration

Taught by Dina Shapiro
When the concept of marketing integration comes up, many people automatically think about external customer marketing; however, external approaches—advertising, social…

Diane Domeyer on Standing out in the Creative Job Market

Taught by Diane Domeyer
In a competitive job market, like the one designers and other creative professionals are facing today, how do you stand…

Getting Your Ideas Approved

Taught by Mike Figliuolo
Pitching a big idea can be a daunting prospect if you’re unsure where to start. Gathering data and presenting facts…

Advertising Foundations

Taught by Jane Barratt
Learn the fundamentals of effective advertising and marketing communications. Former NYC ad executive Jane Barratt provides an overview of the…

Graphic Design: Small Business Identity Redesign

Taught by John McWade
Your client needs new branding. The current design is no longer relevant, accurate, or even consistent. Where to start? In…

Creating Your Personal Brand

Taught by Lida Citroën
Your personal brand is your reputation and legacy. A strong personal brand can lead to job and career opportunities. A…

Strategic Negotiation

Taught by Mike Figliuolo
Learn negotiation skills to help you get what you want while also building better relationships with coworkers, bosses, business partners,…

Guy Kawasaki on How to Rock Social Media

Taught by Guy Kawasaki
Entrepreneur and social media expert Guy Kawasaki—who has 1.4 million Twitter followers and more than a quarter million likes on…

Designing a Business Card

Taught by Nigel French
Learn how to design a business card. In this course, designer Nigel French covers all aspects of the design process—from…

Creative Inspirations: Harry Marks, Broadcast Designer

Taught by Harry Marks
Harry Marks is considered by many to be the godfather of broadcast design. More than any other individual, he changed…

Improving Your Conflict Competence

Taught by Craig Runde
Workplace conflict is inevitable. But it doesn’t have to end badly. In this course, author and conflict expert Craig Runde…

Crisis Communication

Taught by Laura Bergells
Every organization needs to plan how to communicate internally and externally in the event of a crisis. In this course,…

Effective Listening

Taught by Brenda Bailey Hughes
Listening is a critical competency, whether you are interviewing for your first job or leading a Fortune 500 company. Surprisingly,…

Creating a PSA Commercial

Taught by Richard Harrington
Take a look behind the scenes at the production of a real-world television commercial. Learn what it takes to plan,…

Learning to Write Marketing Copy

Taught by Ian Lurie
Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with…

Jonah Berger on Viral Marketing

Taught by Jonah Berger
Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and…

Web Motion: Create an Animated Banner Ad

Taught by Tom Green
Learn to create a simple web banner with motion and interactivity. This installment of Web Motion for Beginners shows you…

Creating a Short Film: 13 Marketing Your Film

Taught by Chad Perkins
Short films are often used to practice filmmaking skills inexpensively, get experience working with a cast and crew, showcase filmmaking…